Newsletters deliver the news for their communities.
Newsletters are an excellent way to share information, establish a community and get the word out. Newsletters are tailored according to the organization they represent -- a school, a business or a church. The content should consist of relevant information and interesting news that is current and accurate and credible.
Audience and Tone
The audience is important. A company newsletter might inform employees of workplace happenings, employee awards or bonuses, business profits, or company picnics and events, with photos and captions included. Keep the tone conversational enough to hook the reader without compromising credibility. Everyone likes to laugh. Consider humorous comics and anecdotal pieces.
Readability
Readers expect consistency. For example, coupon pages, feature articles and the list of employee events will vary from week to week, but the index should remain the same. Furthermore, a newsletter is usually read in a hurry. Use short declarative sentences, and get to the point quickly without compromising grammar or clarity.
Reader Feedback
Readers want to feel validated. Create an interactive forum: a page for feedback, reactions and opinions from readers. Include your contact information (phone and email), and support readers' suggestions with an open mind. Acknowledge that the best newsletters consider their readers first and foremost.
