A well-presented portfolio can make a lasting impression.
According to artist and interior designer Michele Morgan, two of the most important points to consider when putting together an art portfolio are organization and professionalism. Consider that quality counts over quantity, especially when it comes to art and design. Keep this tip in mind when scanning, photographing and optimizing your work for a portfolio--but that's just the beginning. Read on for pointers that will help to ensure that your portfolio is the best it can be.
Preparing the Portfolio
Morgan recommends including your logo, if you have one, in the theme. Include plenty of business cards in an inner pocket of the portfolio. Showcase only your best work and have pictures and graphics printed on glossy or high-grade paper. If you can create an Adobe Flash presentation showcasing your work, do so; otherwise, include a CD of your best work with an attractive, professional case (all the better if you design the art for the case). Be sure to label both your print and electronic images.
What about arrange it? Morgan's advice: "Group similar artwork together." Organize pieces that are similar in theme, style, color or medium in separate groups. In a portfolio, these can be divided into separate sections. For example, if you are a photographer who takes pictures of buildings and of people, group your buildings in one section and portraits in another. On the other hand, if you work in more than one medium, consider whether you need a separate portfolio for each medium you work in or if you need to include all your work in one presentation. Base your decision on who will be seeing your work.
Label each piece, including the same information as you would for a gallery or art show. Medium, size/dimensions and price should accompany each piece of art. Ideally, include the information both separately along with each piece and on a single, comprehensive price list. If you are beginning as, say, an illustrator and are preparing a portfolio to enter college, it is fine to include drawings copying characters or other artists' work, so long as you attribute your sources.
Presenting Your Art
When showing your work, remember your manners. Keep in mind that first impressions really are lasting and that you are a professional who is interested in selling her work. It is always in your best interest to present yourself as confident, competent and civilized. Morgan points out that, "You're never too good, or too famous, of an artist to be nice to others." Before presenting yourself or your work, research the company or people you will be meeting. You might learn some headache-saving information in the process, such as what type of work they are interested in seeing.
On the other hand, preparing yourself so that you come across as someone who knows what he's doing is not a guarantee against rejection. After all, "Harry Potter and the Sorcerer's Stone" received a dozen rejections before entering the market to skyrocket to its bestseller status. While J. K. Rowling is a writer and not an artist, the lesson of her story is to be persistent and tenacious. When you receive a rejection, simply walk away with a smile and try again elsewhere.
