The machine is used as a metaphor in the concept of Industrial Painting.
"Industrial Painting" was more of a philosophical idea than a genuine art movement. The product of Italian artist Giuseppe Pinot-Gallizio, it is an anarchistic conception of the meaning of art in the modern world.
Giuseppe Pinot-Gallizio
Giuseppe Pinot-Gallizio (1902-1964) was an Italian painter, who, in addition to founding the Industrial Painting movement, also started the International Movement for an Imaginist Bauhaus.
The Main Idea
With Industrial Painting, Pinot-Gallizio uses the machine as a metaphor for the potential in all men to be constant producers of creativity. By subverting the common usage of machines to enslave people in post-industrial, capitalistic society, Pinot-Gallizio believed that industrial painting could lead to the creation of a new society that was anti-economic and artistic.
Industrial Painting in Practice
Pinot-Gallizio's "industrial paintings" weren't paintings at all, at least not in the conventional sense. They were serial images printed industrially on long rolls of paper---almost like wallpaper. The buyer could instruct what length they wished to purchase, and the paper would be cut to size.
Historical Precedents
Industrial Painting has its art historical precedents in the early 20th century avant-garde movements known as Futurism and Dada.
Expert Insight
Guy Debord, the famous founder of Situationism in France, praised Pinot-Gallizio and his concept of Industrial Painting.
