Monday, August 3, 2015

Put Together Art Portfolio

Put Together Art Portfolio


Most artists--regardless of the medium in which they work--will be expected to present a portfolio at certain times in their career, such as for interviews or presentations to galleries. Portfolios are a key marketing vehicle for an artist. Therefore, they should represent that artist's talent well, while showing impeccable workmanship and presentability. Successfully put together an art portfolio.


Instructions


1. Put everything you have into the craftsmanship of your portfolio. Work to make it as perfect as you possibly can. Use only high-quality materials when selecting your portfolio, its carrying case or bag, and the paper and other materials you'll use when creating the portfolio.


2. Choose pieces of your work to include that showcase a range of mastered skills and techniques. Don't just place your favorite pieces in your portfolio; you need variety. Even pieces that weren't necessarily at the top of your list when you worked on them can be some of your stronger pieces.


3. Ask an instructor or mentor to help you in selecting your portfolio work. Ask her to describe what they see as the strengths and weaknesses of your different pieces as they help you in the selection process. Learning more about their critique can help you when discussing your work with others.


4. Use the highest quality pieces in your portfolio. Whether it's fine art, photography, graphic design or another medium, aim to include all originals, or prints that are in excellent condition. Never include any piece that is damaged, severely flawed, or printed on discolored, stained or torn paper.


5. Sequence your pieces in the portfolio in a manner that lends to a smooth flow when moving from piece to piece.


6. Start strong and end strong. Consider placing your very best two pieces at the very beginning and the very end of the portfolio. This will get you off to a strong, impressive start while ending on a high note too.


7. Try to brand yourself with your portfolio. Whenever possible, allow your portfolio's presentation to match other marketing pieces, such as your resume, business card and letterhead. It makes for a strong, thoughtful presentation.